At least for now…Let’s see how long it will hold that position or whether Yahoo will reclaime the top spot soon.
Archive for the ‘Google’ Category
If you have been using the Adwords keyword tool for doing your keyword research, then you you will definitely like this. Now the tool provides data about number of searches conducted for each keyword. So for a certain number of suggested keywords, for instance, you will find as well the number of searches that was conducted for this keyword in the previous month, as well as the average monthly search volume.
You can read more about it on the Inside Adwords blog here:
According to multiple reports, Google has set up a five years plan to gain supremacy in the search engine industry. To do so, it will need to win market share against the old rival, Baidu.com. In the short term, Google will invest in social networking sites and companies in China, while expanding on its mobile deals.
I think Google has two main issues that needs to be addressed quite urgently:
1-Google.cn is NOT better than Baidu.
2-Baidu offers services that are better than Google’s ones, or that Google just cannot offer (I am talking MP3 search for instance).
On the other hand, the mobile internet sure is growing fast, but I don’t think that it really matters at this point where the country is still struggling with its 3G standard. I also don’t see how beating Baidu in the mobile internet business can help in the PC-side of search.
According to a note sent to publishers based in mainland China, Google has announced that Adsense ads when clicked on will open the advertiser’s site in a new window. As a move that appears to bring the Adsense program along the specific particularities of the Chinese market (where it is usual for popular portals to open new pages on new windows, and where pop ups continue to be widely used), the reason provided was to allow users to remain on publishers sites even after clicking an ad (which will therefore appear in a new windows), not forcing them to use the Back button as it has been the case previously (and still the case out of China, I assume).
The new function should definitely benefit publishers in two ways:
1-There should be an increase of clicks to different ads from a single page.
2-The system may have been not counting as valid some of the clicks which were immediately followed by a “Back” button click to the initial page. It should not be the case now.
3-The rate of users accidentally leaving the publisher’s site should go down as well
Users experience should improve as well as they can take more time to visit advertisers sites if interested, not worrying about the site they came from since it is still available in the original window.
Advertisers may see a declining ROI under the new scheme, but overall if the users are happy and click more it should bring a higher volume of visits to their sites.
Below a copy of the email (which we received as Adsense publisher on January 10th)
??????????????????????????????????????????????????????????????? “????” ? “????” ?? https://www.google.com/adsense/support/bin/static.py?page=tips.html ?
Google AdSense ????
Google has released the list of the most searched terms on its search engine in China for the year 2007. Maybe as a testimony to a year in which listed shares have almost doubled in value, three banks that were listed on Shanghai stock exchange a year ago found themselves in the top 10, together with the keyword “stock” itself at spot #4. QQ, the leading Chinese instant messenger application, also a popular automobile brand, is ranked at the top of the list.
Below is the top 10 in the order (English equivalent):
2. China Merchants Bank
6. China Construction Bank
7. Google Earth
8. Thunder (a download tool)
9. Kaspersky (Chinese antivirus software)
Google Webmaster Tools (formerly known as Google Sitemaps) has seen recently the introduction of “Geograhic Targeting” in the tools it offers to webmasters. Essentially, it allows webmasters to inform Google of which country they target, by selecting this country in their account. Country domain specific TLDs (such as .cn, .ca, .co.uk etc.) will be automatically set to the countries they refer to.
The problem is, in today’s global economy, many companies have a huge portion of their clients (and web visitors) from countries other than the ones they are based in. So, how can a webmaster or a company in China capitalize on this new tool (that has the potential to help improve the ranking in the targeted country) without sacrificing current rankings achieved on the main Google searches and other countries?
One solution would be the use of sub-domains. Here is the example of our web hosting division website www.sinohosting.net ; currently in Google Webmaster Tools the site is not set to any specific geographic target. Nevertheless, we have set the Chinese version of the site, which is on its own sub-domain cn.sinohosting.net and is added as a separate website on Google Webmaster Tools, with its own sitemap and stats etc., to China. That way, the Chinese site would hopefully be able to achieve better rankings for searches in China (in Chinese though) without compromising the overall rankings of the main site for searches conducted in English globally.
Google has made changes to its Site Targeting feature in Adwords, by allowing advertisers to pay on a Cost-per-Click basis when choosing a site for advertising. Previously, advertisers could only pay per thousand impressions (CPM), the CPC option being available only on keywords-targeted campaigns. The name “Site Targeting” has also be changed to “Placement Targeting”.
Site targeting campaigns have become very frustrating even for advertisers aiming at branding. Although CPM remains available in the new “Placement Targeting” model, it is clear that this model will be much avoided by smart advertisers because of its poor performance and lower cost-efficiency.
To put it simply, Placement Targeting (the CPC model) combines the best of both world: you choose the sites on which your ad appear (avoiding therefore bogus sites or MFA pages), but on the other hand, you only pay for clicks occured.
This can be very interesting for advertisers in China as well. A typical example is advertisers who target the expatriate community in Shanghai and other major Chinese cities. Previously it was very difficult to create large and successful campaigns to market to the foreign community in China through Google Adwords. When using keywords-targeted campaigns, even when turning off Chinese from the campaigns settings, and using only English keywords, a large portion of the ads ended up on poorly-performing Chinese websites, prompting advertisers in most case to turn off the Content Network option, reducing drastically the size of the campaign. When using site targeting though, the smaller number of English or expat-related websites made CPM extremely high and generally not cost-effective at all. Now with the new Placement Targeting system, advertisers will have the option to select the sites they want their ads to appear on, and not be charged for useless pageviews.
Google China says the new domain will make it easier for Chinese users to remember and use its search engine. This move is probably part of the global search engine giant continuous effort to play a major role in the mobile search industry. Difficult to say at this point whether this will have any impact at all when it comes to help the company’s gain market share from Baidu in overall search.
Will any competitor follow up by using a short domain in China? We won’t be surprised to see a b.cn or similar move in the near future…
comScore Inc., a globally known analytics company, has released on October 10th a comprehensive ranking of top search properties. The top five ranks as below (in Billions searches conducted in August 2007):
-Google Sites: 37,1
-Yahoo! Sites: 8,5
-Baidu.com Inc.: 3,3
-Microsoft Sites: 2,3
-NHN Corporation: 2,0
What are the facts outlined by these data?
1-Google, with over 60 % of the 61 billions searches conducted in August, reaffirms its global leading position.
2-The entry of Baidu (China) and NHN (Korea, owner of naver.com web portal) announces that search has become truly global, and that Asia is to be counted for from now.
3-Baidu itself surpasses Microsoft for the first time in such ranking publications.
According to a report from Xinhua news agency, Baidu trails Google when it comes to mobile search in the middle Kingdom.
That’s one of the rare areas where Google has established its predominance in China, a market where its reach beyond first tier cities is pretty limited and one of the few countries in the world where the global leader finds itself in an underdog position (in this case, No2 behind Baidu). Google’s position in mobile search is certainly due to the company’s deal with the major telephony operator China Mobile, while Baidu has so far been in partnership with handset manufacturers only (Nokia).
Mobile search is believed to have a bright future in China, which boosts 5.5 million wireless internet users, of which 4.43 actively use mobile services. But the true potential of this market will not be fully unleashed before the authorities make a final decision regarding the controversial 3G standards.